POD is a public relations agency that specializes in the integrated PR, digital marketing and events management. Founded in 2015 with a strong belief in re-shaping the PR scene in the country through leading innovative business trends based on global communication trends.
Egyptian Media is a media conglomerate that encompasses print, broadcast and digital media. With more than 24 media institutions and media service companies the company was established with an aim to regain Egypt’s position as a media leader in the MENA region. Egyptian media owns several successful media outlets including the newspaper Youm7, ON satellite channels, the CBC channels and Nile Radio Network (NRN).
A diverse team of communication experts, with industry-specific specialization, delivering tailor made communication strategies for clients.
Customized PR strategies developed for clients to create a unique public persona, which allows clients to engage with their target audiences and stakeholders in the most efficient manner.
A strong network of policy and decision makers within the business community, across a wide spectrum of industries and governmental entities allows us to provide high quality government relations services to a wide range of clients
We build and maintain relations with potential or current key investors by meticulously creating targeted messages and strategies to secure and retain key stakeholders.
POD brings together a team of prominent PR and media experts with a combined industry knowledge and experience that spans over 30 years. Together, these experts guide their clients’ via media training to identify, create and utilize media opportunities.
With a large portfolio of clients, the team specializes in industry specific sectors, to provide expert consultation on strategic communication plans. As part of the huge media conglomerate; Egyptian Media Group, POD has a unique advantage in its ability to utilize the group’s multitude of media arms to better serve the objectives of clients in managing their reputation and communicating important stories.
We develop corporate social responsibility (CSR) strategies for clients, with the objective of creating a program that reflects their core expertise and creates real shared values. This includes CSR matchmaking; forming CSR projects that serve the purposes of clients, stakeholders and the community.
Tailoring news stories to affirm the clients’ position in the market based on the relevant business sector and target audience. This includes content development for press releases, media briefs, feature stories and speeches.
POD’s digital listening team provides inclusive competitive analysis for brands and their digital footprint. The team supports this with digital market watch research accompanied by viral tracking, providing comprehensive digital insights that form the base of impactful and creative strategies, whilst proactively identifying opportunities for growth.
In the digital sphere, viral content can change perceptions within hours. With a focus on maintaining an enhanced online reputation for our clients, across a multitude of online and social media platforms, the team monitors and tracks real time content, providing strategic consultancy on how to prevent, manage and mitigate digital crises.
Clients’ brands and products are managed through integrated digital media plans that maximize exposure and conversion among our clients’ target audiences. We optimize clients’ budgets identifying the best online tools that will help them reach the right consumers in the right way utilizing everything from Google Analytics, Adwords, SEO and SEM as well as social media, content marketing and mobile marketing.Creative Campaigns and Strategies
POD’s digital marketing team’s key competency is creativity; thinking outside the box. Content development is executed with the consumer in mind, prioritizing engaging content to ensure user engagement and interaction across a wide variety of social media platforms. This is implemented through unique and creative designs and audience specific copywriting, to ensure market relevancy.
Ideology stems from the image that is being created online. We offer web design solutions that utilize SEO, and CRO (conversion rate optimization) and can also provide the best UX (user-experience), PPC (pay per click), analytics and online branding.
The mobile apps that POD designs are based on the most suitable UI (user interface) and are customized based on the clients’ needs and branding requirements. We anticipate frequently asked questions and answers utilizing the most creative means, engaging elements and dynamic filtering, to create the most efficient mobile app.
Planning and organizing corporate and commercial events, the team develops and implements exceptional events with out of the box ideas and themes. Their ability to derive events concepts that reflect client’s marketing campaigns has contributed to the success of numerous clients integrated marketing campaigns. Event management services include: Venue and catering management Client production and branding Audio visual management Designing and developing give-aways Full event management from conception to production and implementation
POD’s media rep team is a group of experts in the field of marketing and sales with substantial experience in creating tailored offers that meet our clients’ needs and audiences. Our media rep service covers the Nile Radio Network including Mega FM, Sha3bi FM, Nagham FM and Radio Hits as well as the online and print news portals; Youm 7, Dotmsr, Sout El Omma in addition to the magazine publications Business Today, Egypt Today and Ain. It is our job to develop new leads, cold call potential clients, manage existing customer relationships, and close the deal, over the phone or in person, with the aim of maximizing sales revenues, increasing our concessions/company portfolio and hitting targets.